Promotional

Quick Inquiry

Name
Email
Phone

Choose One Employee Apparel Charitable Event Company Event
Dead Line
	Stationary
	Brochure
	Direct Mail Services
	Other

What Are Promotional Products?
Items used to promote a product, service or company program including
advertising specialties, premiums, incentives, business gifts, awards,
prizes, commemoratives and other imprinted or decorated items.

---

Positive Impact On Brand Image
Recipients of promotional products have a significantly more positive opinion of a business through:

• More positive overall image
• More positive perception of the business
• Higher likelihood of recommending the business
• Higher likelihood of patronizing the business ***

---

Key To Integrated Marketing
Adding a promotional product to the media mix generated favorable
attitudes toward a print ad in all cases (up to 44%). The use of a
promotional product as the advertising medium alone achieved maximum
impact, up to 69% increasing brand interest and 84% in creating a good
impression of the brand.*

*Source: 2006 study of 18-34 year olds conducted by researchers at Louisiana State University and the University of Texas at San Antonio.

---

How Is The Industry Structured?

• A promotional consultant develops solutions to marketing challenges through the innovative use of promotional products and is a resource
  to corporate buyers, marketing professionals and others wanting to increase brand awareness, tradeshow traffic, employee retention and more. There are more than 20,000 promotional consultant firms in the industry.
• Suppliers manufacture, import, convert, imprint or otherwise produce
  or process products offered for sale through promotional products consultants. There are more than 3,500 supplier companies in the promotional products industry.