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Promotional

•Promo Marketing Basics
•Did You Know
•Trade Shows
•Direct Mail
•Online Catalog


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eMagine has been serving the needs of small business for 10 years and we have focused on delivering promotional products to small businesses at the time they are needed, at the price they can afford and helping our clients develop maketing strategies that will help get the most bang for the buck.


Repeated Exposure
Most people keep their promotional products for more than a year.**



Amount Of Time Promotional Products
Are Generally Kept

Why Keep Promotional Products For So Long?

• 76% found the item useful

• 20% thought the item was attractive.

• 1% refer to the item for information.

• 3% other*

Top Ten Uses Promotional Products

  • Business Gifts
  • Tradeshows
  • Brand Awareness
  • Employee Relations & Events
  • Public Relations
  • Dealer/Distributor Programs
  • New Customer/Account Generation
  • New Product/Service Introduction
  • Employee Service Awards
  • Not-For-Profit Programs
Advantages of Promotional Products
  • Audience Focused
  • Sensory
  • Tangible and long-lasting
  • Impact easily measured
  • Easily distributed
  • (viral)
  • Higher perceived value
  • Complements targeted marketing
  • Complements other advertising media
The Medium of Engagement
  • What counts is not so much what promotional products are, but what they accomplish as a medium to achieve engagement, communication and integration results.
  • It’s not what a product does. It’s what it means.
  • It’s not what an advertisement says. It’s how it makes them feel.
*Expenditures for selected advertising media and promotion methods compiled for Promotional Products Association International by Richard Alan Nelson, Ph.D., Louisiana State University, and Rick Ebel,
Glenrich Business Studies. Sources include Ad Age, Cabletelevision Advertising Bureau, Direct Marketing Association, Forrester Research, Incentive Marketing Association, Interactive Advertising Bureau, Jupiter Research, Newspaper Association of America, Nielsen Product Placement Service, Outdoor Advertising Association of America, Point of Purchase Advertising Institute, PQ Media, Publishers Information Bureau, Radio Advertising Bureau, Simba Information, Television Advertising Bureau, TNS Media Intelligence, UniversalMcCann and Veronis Suhler Stevenson.
** Source: 2004 study of business travelers at DFW Airport, conducted by L.J. Market Research
*** Source: 2005 study titled Promotional Products Impact On Brand/Company Image conducted by Georgia Southern University
**** Source: 2004 study titled The Effectiveness Of Promotional Products In Tradeshow Settings conducted by Georgia Southern University